Building a Seamless Shopify Experience for Insight Hair Care

At Pelekan Design, we partnered with Insight, a premium hair care brand known for its sustainable and professional-grade products, to design and build a new Shopify website that reflects their brand ethos — clean, modern, and performance-driven.

The goal was simple: create a beautiful, user-friendly online store that not only enhances the customer experience but also connects seamlessly with their existing business systems.

Our Objectives

• Develop a sleek, responsive Shopify store that reflects Insight’s professional image.

• Integrate a Loyalty & Rewards system to build customer engagement.

• Connect Shopify to the client’s Unleashed inventory management system for real-time product and order syncing.

• Optimise for performance, SEO, and smooth customer journeys.

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The Solution

🛒 Custom Shopify Build

We designed a bespoke Shopify theme tailored to Insight’s branding — clean layouts, natural tones, and an intuitive navigation system to make product discovery effortless.From product pages to checkout, every element was crafted to drive conversions and highlight Insight’s commitment to quality and sustainability.

🎁 LoyaltyLion Integration

To boost retention and reward loyal customers, we integrated LoyaltyLion, a leading Shopify loyalty platform.Customers can now earn points for purchases, referrals, and social shares — turning one-time buyers into long-term brand advocates.

🔗 Unleashed Integration

Insight already used Unleashed, a powerful inventory and order management system.We connected their Shopify store to Unleashed via API, ensuring:

• Real-time stock updates

• Accurate order syncing

• Seamless back-end management

This integration reduced manual admin work, prevented overselling, and kept both systems perfectly in sync — streamlining operations from warehouse to customer checkout.

⚙️ Performance & SEO

We optimised site speed, structured metadata, and product collections for SEO, ensuring the new site ranks strongly for hair care and professional beauty keywords.

The Results

✅ Streamlined operations through real-time Unleashed integration✅ Increased repeat purchases via LoyaltyLion rewards✅ Improved customer experience with faster load times and mobile optimisation✅ A cohesive, elegant Shopify store that embodies the Insight brand

What the Client Said

“The new website has transformed our online presence. The integration between Shopify, LoyaltyLion, and Unleashed has made managing orders and customer relationships effortless, and the feedback from our customers has been fantastic.” Insight Team

At Pelekan Design, we specialise in Shopify design, brand strategy, and system integrations for growing eCommerce businesses. Whether it’s building from scratch or connecting your existing systems, we make your digital operations as beautiful as your brand.

Reach out to us at Nick@pelekandesign.com.