Padel comes to London
- Nick Pelekanos
- Aug 14
- 1 min read
The first ever Premier Padel event comes to London at iconic Olympia, Kensington.
I worked with Sela to develop the look and feel for the first ever Premier Padel tournament in London.
The project which latest 6 months began with the logo design.
The logo had to mantain the Premier Padel logo and fonts. So we concentrated on creating an iconic icon to convey the hertiage of London's iconic landmarks and incorporate padel in a unique and clever way.
I started off like i always do which is sketching in my notebook.
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After various iterations we settled on using Big Ben with a padel racquet in the background with the padel ball swooshing through the middle.
Once the logo was established we started working on the core branding look and feel.
We then moved onto the branding for the event. Here are soem photos.
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